National Car Wash Day was first created by Bentley Brandon, The Car Wash Guru, with the original vision centered around March 24. That date represented the early foundation of the movement and Bentley’s push to create a day that truly belonged to the car wash industry, from operators and detailers to chemical suppliers, employees, and customers.

As the platform continued to grow, Bentley kept building the brand through outreach, promotion, statewide relationships, press opportunities, and industry recognition. Over time, the celebration expanded and evolved, with July 14 becoming the major annual spotlight date. Celebrated on Bentley Brandon’s birthday, July 14 now serves as the industry’s big signature moment, bringing together promotions, press conferences, awards, and public recognition.

Today, National Car Wash Day honors both parts of the journey: March 24 as the beginning of the vision and July 14 as the ongoing annual celebration, widely recognized as the “Car Wash Super Bowl.” It is more than a day on the calendar. It is a platform built to spotlight the industry, celebrate excellence, and create momentum for car wash professionals across the country.